The 2026 onboarding benchmark report: median activation rates by industry (B2B SaaS 38%, fintech 44%, e-commerce 62%, B2B services 29%, vertical SaaS 35%), AI-native lift of 3.2x over tour-based onboarding, and TTV benchmarks by ARR band.

In 2026, 41% of top-quartile-by-ARR-growth SaaS companies have replaced their primary intake form with an AI conversation. Median conversion lift: 3.8x. Median time-to-qualification reduction: 47%. The full benchmark report.

In 2026, 78% of B2B SaaS funnels include an AI conversation layer, driving a 4.1x median conversion lift at demo-request and a 2.7x SQL conversion rate over form MQLs. Full benchmark report by entry point.

In 2026, 64% of US insurance agencies use AI in at least one workflow, led by quoting (71%), lead intake (58%), claims handling (49%), and customer service (44%). Captive agents (73%) outpace independents (51%) as carrier-driven tooling closes the gap.

Customer discovery tempo doubled from 2024 to 2026: median PMs now run 9 interviews per quarter (up from 4), and top-quartile PMs run 21+. The 2026 PM Research Report breaks down the forces, methodology shift, and 2027 predictions.

The 2026 state of AI in customer research: 73% of UX teams, 81% of research teams, and 67% of PM teams now run AI-led discovery, panel spend is down 34% YoY, and AI-conversation tooling is up 4.2x. Here is what replaced the survey stack.