What were you trying to find on our website?
O
Website Feedback Survey
Evaluator agent · 1.4K uses
For Digital Teams
Turn Every Digital Touchpoint Into a Conversation.
Analytics show where people leave. Perspective asks why, responds in the moment, and turns the answer into a better journey instead of another dashboard.
01Listen
Visitors talk, on the page
02Learn
Friction becomes themes
03Prioritize
Fix the step that leaks
04Release
Ship the new journey
v3.201 · Listen
Ask on the page, while the moment is still fresh.
- Trigger an agent on the pages and actions that matter, rather than emailing a survey a fortnight later.
- It probes the expectation, the missing information, or the friction behind the click, and keeps required fields intact.
- Every answer is tied to the journey stage it came from, so context never arrives orphaned.
- It runs wherever the visitor already is, including out loud over voice.
Over voice
Spoken answers, with the asides and hesitations a typed reply never has. Transcribed and structured on arrival.
On your page
Triggered at the moment that matters, not weeks later.
In an email
One link, no login, no portal to remember.
Behind a QR code
In person, on print, in the room.
02 · Learn
See the friction that repeats, not the one that shouted.
- Every session is summarized, and repeated friction clusters into themes without anyone tagging it.
- Compare themes across pages, campaigns, devices, and journey stages to find where the leak actually is.
- Analytics can name the drop-off step. This names the reason, in the visitor's own words.
- Supporting quotes stay attached, so a finding traces back to the sessions behind it.
I couldn't tell which plan I was already on.
The button said continue, so I assumed I could still change it.
I gave up and opened a chat instead.
Theme
Irreversibility anxiety at step three
Named in 31 of 52 abandoned sessions, and absent from every session that completed.
03 · Prioritize
Fix the step that costs the most, first.
- Rank friction by how often it decided the outcome, not by how many people mentioned it in passing.
- The reason a step leaks tells you whether it needs copy, a different control, or removing entirely.
- Bring evidence to the sprint review instead of a heatmap and an opinion.
- Routing follows the decision, so high-intent visitors move forward and everyone else gets the next best action.
Cited as the reason for abandoning
Clarify the plan change step58%
Shorten the address form26%
Add more payment methods14%
“I just needed to know I could undo it. That was the whole thing.”
Returning customer, mid-checkout
04 · Release
Ship the change, then watch the same step again.
- Journey changes get treated like releases: what shipped, when, and what moved because of it.
- The next round of conversations on that page tells you whether it worked, which a funnel chart can only imply.
- Structured results keep flowing to Slack, your CRM, or a webhook the whole time.
- Then it starts again on the next step, which is the difference between a loop and a redesign.
Journey changelogthis quarter
v3.2
Plan change step now states what is reversible
Step-three abandonment down 34%
v3.1
Address form reduced to four fields
Completion up 12%
v3.0
Checkout survey replaced with an on-page agent
Response rate up to 71%
Each release feeds the next round of on-page conversations, so the next fix starts from evidence rather than a heatmap.
Start the loop on your own pages.
Get Started FreeCustomer Momentum
This Is What It Looks Like When the Journey Learns.
Four things that move together, because they share one root cause: finding out what the journey costs you while the visitor is still on it.
↓
Acquisition cost
Paid traffic converts better on a page that answers the objection it keeps hearing, so the same budget buys more.
↑
Win rate
The step that leaks stops leaking. Visitors who used to abandon finish, and they arrive downstream with context attached.
↑
Organic and referral
A journey worth finishing gets shared. Direct and referral sessions climb with no new campaign behind them.
=
One story
Design, marketing, and product argue about one recording of what visitors said instead of three readings of a funnel chart.
Start From a Template Built for Digital.
Each one arrives with the questions drafted and the follow-up logic already set. Change what you want and put it live.
Walk me through what happened when you tried to complete that task.
C
App Usability Testing
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Before you go — what would need to change for you to stay?
M
Exit Intent & Churn Prevention
Evaluator agent · 1.6K uses
What's the main challenge you're hoping to solve?
M
Capture and Qualify Leads
Concierge agent · 3.2K uses
How easy or difficult was it to get what you needed?
A
Customer Effort Score (CES) Survey
Evaluator agent · 2.4K uses
Where did you get stuck during setup?
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User Onboarding Research Interview
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