Ai Conversations At Scale

AI customer engagement tools split across 4 jobs-to-be-done — support, sales, research, marketing. Buy by your actual bottleneck, not by vendor marketing.

Survey response rates are 5-15% and the comments box is where insight goes to die. AI feedback collection replaces the survey with a conversation that adapts and probes.

The survey is a legacy data structure from 1932. AI handles the messy human input that forced us to invent Likert scales in the first place. Here's why conversations win.

Long forms have 80% abandonment and capture fields without the 'why.' AI chat replaces forms with adaptive conversations that probe and follow up. Here's when and how to switch.

Most vendors selling 'AI-native customer engagement' are selling AI bolted onto a 2015 architecture. Four tests separate AI-native from AI-bolted-on.

Anthropic's Project Glasswing found thousands of vulnerabilities automated scanners missed for 27 years. Your customer feedback tools have the same blind spot.

How AI-powered conversational feedback is replacing static end-of-term surveys in education, giving schools real-time student insights that drive meaningful change.

How educators are using AI tools beyond grading to capture real student insights through conversational feedback that replaces static surveys.

Why traditional student feedback surveys fail to capture what students actually think, and how AI-powered conversations are replacing them with better data and higher engagement.

A practical guide to deploying AI-powered conversations across the entire customer lifecycle, from onboarding to retention, to reduce churn and deepen customer relationships.

Anthropic is using AI-moderated interviews to run user research at scale. Here's why you should be doing the same—and how Perspective AI helps you get there.

AI is giving small businesses hours back each week. This post explores how top teams are using that time to drive growth, deepen customer relationships, and differentiate their brand.

Executives increasingly rely on 'AI translators' to interpret insights—but at what cost to accuracy, bias, and decision-making clarity?

Discover the latest trends shaping the AI consulting services industry, from generative AI to AI strategy consulting. Learn how to stay competitive in this evolving landscape.

Our latest research reveals a striking disconnect between how AI companies position their solutions and what actually drives buyer decisions.

Learn how AI-driven conversational approaches are transforming customer engagement and why forward-thinking companies are moving beyond traditional feedback methods to gain deeper customer insights.

Learn why great companies move beyond generic surveys to uncover deeper customer insights—and how to avoid the lowest common denominator trap in your decision-making.