How would you describe us to a colleague who's never heard of us?
W
Brand Positioning Research
Interviewer agent · 1.9K uses
For Marketing Teams
Know Which Message Lands and Which Leads Are Real.
Two things quietly drain a marketing budget: campaigns built on positioning nobody tested, and forms that hand sales a name and nothing else. Perspective fixes both with AI agents that talk to buyers, ask follow-ups, and hand back the language that works and the leads worth calling.
01Listen
Buyers talk, in their words
02Learn
Language becomes themes
03Prioritize
One message earns the spend
04Release
Ship the next version
v1.401 · Listen
Test the message on real buyers. Talk to every visitor who lands.
- Point an interviewer agent at your buyers to test positioning, naming, and ad concepts, and hear why one lands rather than which one scored higher.
- Put a concierge agent on the landing page to qualify the visitors who arrive: what they use today, what changed, and whether they are ready to talk.
- Two agents, two jobs, one loop. Both hand back the buyer's own words, which is what makes either answer usable. Nobody writes an ad from a satisfaction score.
- Each one asks the follow-up a fixed set of fields never could, wherever the buyer already is, including out loud over voice.
Over voice
Spoken answers, with the asides and hesitations a typed reply never has. Transcribed and structured on arrival.
On your page
Triggered at the moment that matters, not weeks later.
In an email
One link, no login, no portal to remember.
Behind a QR code
In person, on print, in the room.
02 · Learn
See the pattern before you have to guess at it.
- Every agent hands back a summary, and the language clusters into themes on its own, in the words buyers actually used.
- The same synthesis shows which segments are really buying and which are browsing, so lead quality stops being a hunch.
- No tagging and no reading four hundred transcripts, and the supporting quotes stay attached to every theme.
- Themes are comparable across campaigns, pages, and segments, which is what turns one conversation into evidence.
I couldn't tell if we were a $500 customer or a $50,000 one.
Your pricing page was the only one I could read without a call.
I almost stopped looking because nothing said what it costs.
Theme
Pricing opacity, not feature gaps
Raised unprompted in 24 of 40 conversations, and the top reason buyers gave for shortlisting a competitor.
03 · Prioritize
Decide what to say, and who deserves a rep's time.
- The message that wins is the one buyers gave a reason for, not the one that edged ahead on a five point scale.
- The same evidence sets the qualification bar: which answers mean sales-ready, and which mean nurture.
- You arrive at the campaign review with a reason instead of a preference, which is a different kind of meeting.
- Routing follows the decision automatically, so the call and the CRM record agree.
Raised as the deciding factor
Lead with pricing clarity60%
Lead with integrations30%
Lead with speed to value18%
“Rebuilding the board deck every month is the actual job I am trying to stop doing. Say that and I will read the rest.”
VP Marketing, 240-seat SaaS
04 · Release
Ship the next version of the message, then measure it.
- Positioning changes get treated like releases: what shipped, when, and what moved because of it.
- The next round of conversations tells you whether it worked, which is the part a campaign retro normally has to guess at.
- Qualified leads keep flowing to Slack, HubSpot, Salesforce, or a webhook the whole time, so nothing waits on the review.
- Then it starts again, which is the difference between a loop and a campaign calendar.
Messaging changelogthis quarter
v1.4
Homepage headline now leads with pricing clarity
Demo requests up 31%
v1.3
Integrations moved above the fold
Integration objections down 48%
v1.2
Six-field demo form replaced with an agent
Completion up to 89%
Each release feeds the next round of conversations, so the next version starts from evidence rather than a retro.
Start the loop with your own buyers.
Get Started FreeCustomer Momentum
This Is What It Looks Like When the Loop Is Healthy.
Four things that move together, because they share one root cause: staying aligned with what buyers actually need.
↓
Acquisition cost
Momentum pays for itself. Growth increasingly comes to you instead of being pushed there with more spend.
↑
Win rate
Positioning built from the words buyers use wins more of the deals it enters, and loses the rest earlier.
↑
Organic and referral
You show up before buyers go looking. That is what pull looks like in your own funnel data.
=
One story
Marketing, sales, and product stop reconciling three versions of what buyers want in a quarterly meeting.
Start From a Template Built for Marketing.
Each one arrives with the questions drafted and the follow-up logic already set. Change what you want and put it live.
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