We've sat in your chair.
The Secret to Growth?
Customer Conversations!
Customer clarity shouldn't require mind-reading, we tried that and it failed!
No more decoding vague feedback. No more guessing at customer motivations or intentions.
Our Story
Customer Clarity = Business Growth
We're a team of customer-obsessed builders, AI enthusiasts, and growth strategists who've spent years in the trenches of SaaS, sales, customer success and product. And here's what we've learned: true customer understanding is the key to growth.
The Mission
End Guesswork. Start Growing.
Our mission is to replace ambiguity with clarity, conflict with conviction, and missed opportunities with meaningful growth. We believe that when businesses truly understand their customers, they don't just grow—they thrive.
The Enemy
The Fog of Guesswork
Most companies are drowning in data yet starving for clarity. They're stuck in a cycle of second-guessing, conflicting opinions, and surface-level insights.
Endless meetings that go in circles.
Plans that miss the mark or "spray and pray" without focus.
Deals that go dark because you missed the real reasons prospects walked away.
Churn that sneaks up because you couldn't hear what customers wouldn't say.
This is the cost of not knowing.
The Solution
Conversations at Scale
That's why we built Perspective AI. We believe growth starts with understanding. Not just what customers do, but why they do it. And the only way to get there? Real conversations.
Motivations: Why customers buy, stay, or leave.
Aspirations: Where they're headed and how you can help them get there.
Decisive Moments: The hidden drivers behind loyalty and churn.
With Customer Clarity, you replace guesswork with strategy, conflict with conviction, and missed opportunities with meaningful growth.
About Guy Nirpaz
Hi, I'm Guy Nirpaz—founder of Perspective AI, author of Farm Don't Hunt, and the creator of Totango, the company that invented the customer success category.
I'm excited to build Perspective AI to transform how businesses connect with their customers, creating true partnerships through conversations at a scale never before possible. Read more about our Customer Clarity vision here.
Our Mission
End Growth-Stalling Guesswork
We're on a mission to help businesses uncover their customers' unspoken truths - so they can act on insights, with conviction not hunches. Through scalable, meaningful conversations, we're making true customer understanding accessible to all.
30%
Shorter sales cycles with insights competitors miss
92%
of customers say they gather better insights
3x
faster time to customer understanding
Our Investors
Backed by the Best
We're proud to be supported by leading investors who share our vision for transforming how businesses understand their customers.
