Ecommerce returns are online purchases a customer sends back to the retailer for a refund, an exchange, or store credit. The ecommerce return rate is the share of online sales, by units or by revenue, that comes back in a given period, and returns management is the process of receiving, inspecting, restocking, and…

Retail employee engagement is how committed and involved store associates are in their work and their store. Engaged associates help shoppers find what they need, flag problems to managers, and stay longer, and retailers measure it with employee surveys tied to store results like sales, shopper satisfaction, and…

Retail foot traffic analysis is the practice of measuring how many people visit a physical store, when they arrive, how long they stay, how often they return, and how many of them buy. Retailers use it to staff stores, judge marketing, compare locations, and decide where to open or close.