Hotel direct booking strategies are the tactics a hotel uses to get guests to reserve on its own website, app, or phone line instead of through an online travel agency (OTA).

A hotel housekeeping checklist is a written list of the tasks a room attendant completes to clean and reset a guest room, organized by area, with a final inspection before the room is released for sale.

A hotel mystery shopper is a trained evaluator who books, stays at, and scores a hotel anonymously against a checklist of brand and service standards, posing as an ordinary guest. The shopper reports on reservations, check-in, the room, housekeeping, dining, and how staff handle requests and problems.

Hotel upselling is offering a guest who has already booked a paid improvement to their stay, such as a room upgrade, a better view, early check-in, late checkout, breakfast, parking, or a spa treatment. Upselling raises revenue per stay without adding a booking, which is why it matters most when room rates are flat.

The Ritz-Carlton Gold Standards are the written values and service philosophy The Ritz-Carlton Hotel Company operates by, made up of the Credo, the Motto ("We are Ladies and Gentlemen serving Ladies and Gentlemen"), the Three Steps of Service, twelve Service Values, and the Employee Promise.