Nonprofit & community

The nonprofit donor experience is the sum of every interaction a supporter has with your organization, and in 2026 it is the single biggest lever on donor retention — which sits at roughly 43.3% sector-wide and just 19.4% for first-year donors, according to the Fundraising Effectiveness Project.

Why nonprofit donor satisfaction surveys miss what matters and how AI-powered conversations uncover the motivations, concerns, and loyalty signals that drive retention.