What workflow would this feature improve for you?
A
Prioritize Feature Requests
Interviewer agent · 2.5K uses
Interviewer Agent
AI Focus Group Template
Eight people in a room can't tell you what a thousand customers think. Traditional focus groups are slow, expensive, and skewed by groupthink and a single moderator's bias. This template runs the same probing, concept-testing conversation with each participant individually — adapting follow-ups to every answer — so you hear honest reactions at scale and get synthesized themes in hours, not weeks.
Real or synthetic participants
No moderator bias
Themes in hours
Used 1,000+ times
What's inside this template
Start from this conversation and adapt it to your team — change any question, add your own logic, and connect the tools you already use.
Real participants
Invite your customers, prospects, or a recruited panel. The AI moderator runs each conversation live and probes the why behind every answer — real voices, at scale.
Synthetic participants
Generate AI persona responses in minutes for fast, directional signal — pressure-test concepts and messaging before you field, or when recruiting isn't an option.
Information it collects
First impressions & overall sentimentWhat they like — and whyWhat they dislike or distrust — and whyUnmet needs & missing capabilitiesHow they solve the problem todayReaction to positioning & pricingWillingness to use or switchStandout quotes & verbatims
Questions it always asks
The core fields every response captures.
What's your honest first reaction to this concept?
What would have to be true for you to actually use this?
How it adapts
Follow-ups that change based on what people say.
If a participant reacts negatively, probe the specific reason before moving on
If they mention a competitor or current workaround, ask how the concept compares
Where it routes people
Different paths for different answers.
Route strong positive reactions toward willingness-to-pay and referral questions
Direct skeptical participants into a deeper objection-and-alternatives discussion
Automations it can trigger
Actions that fire the moment a response comes in.
Send standout quotes and emerging themes to the product team in Slack
Create a research repository entry in Notion for each session
Post completed transcripts to your analysis pipeline via webhook
SOC 2 Type II and ISO 27001:2022 certified. Responses are encrypted in transit and at rest, and you own your data. View our Trust Center.
How this AI template works
Define the concept and the reactions you want to understand. The AI moderator welcomes each participant, reveals the concept, and probes first impressions, likes, dislikes, unmet needs, and pricing — asking 'why' follow-ups based on what each person says. Every conversation is structured, neutral, and consistent, and responses are synthesized into themes across all participants.
Getting started
- 1
Describe the product, feature, or concept you want reactions to
- 2
Set the topics to cover — first impressions, objections, pricing, alternatives
- 3
Share the link with your participant panel or embed it on your site
- 4
Review synthesized themes and standout quotes as responses come in
Template Details
- Agent Type
- Interviewer
- Category
- Product & research
- Industry
- SaaS / Tech
- Business outcome
- Build the right product
- Job to be done
- Run focus groups
- Journey stage
- Discovery & research
- Replaces
- In-person focus groups
- Integrations
- Slack, Notion, Webhook
- Times Used
- 1,000+
What is an AI focus group?
An AI focus group replaces the traditional eight-people-in-a-conference-room session with an AI moderator that runs the same probing, concept-testing conversation with each participant individually — and asynchronously. Instead of scheduling a panel, hiring a moderator, and capturing the loudest voices in a single room, you send a link. Each participant has their own private, unbiased conversation with an AI that reveals the concept, asks for honest first impressions, and probes the reasoning behind every reaction. Because every session is consistent and adaptive, you can run dozens or hundreds in parallel and get synthesized themes across all of them in hours rather than weeks.
FAQ
Frequently Asked Questions
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Replace drop-off, poor qualification, and missing context with AI conversations that capture structured data and real understanding. Set up in minutes.
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