When you think of our brand, what first comes to mind?
O
Brand Perception Survey
Interviewer agent · 1.7K uses
Interviewer Agent
Marketing Focus Group Template
Your media budget shouldn't be the first test of your message. Traditional message testing means a slow agency focus group or a thin multiple-choice survey. This template runs an adaptive, concept-testing conversation with each participant — showing your ad, tagline, or campaign idea and probing the why behind every reaction — so you learn what your audience actually hears before you spend the media budget.
Real or synthetic participants
Message takeaway & intent
Themes before you spend
Used 1,000+ times
What's inside this template
Start from this conversation and adapt it to your team — change any question, add your own logic, and connect the tools you already use.
Real participants
Invite your customers, prospects, or a recruited panel. The AI moderator runs each conversation live and probes the why behind every answer — real voices, at scale.
Synthetic participants
Generate AI persona responses in minutes for fast, directional signal — pressure-test concepts and messaging before you field, or when recruiting isn't an option.
Information it collects
Unprompted first impressionsCore message takeawayWhat's confusing or hard to believeMemorable vs. forgettable elementsFeeling about the brandClick / buy / switch intentComparison to competitorsOverall sentiment
Questions it always asks
The core fields every response captures.
In one sentence, what is this ad telling you?
Would this make you click, buy, or switch — and why?
How it adapts
Follow-ups that change based on what people say.
If they misread the core message, probe what wording sent them the wrong way
If they say it's forgettable, ask what would make it stick
Where it routes people
Different paths for different answers.
Route strong intent into willingness-to-pay and channel-preference questions
Direct confused participants into a deeper clarity-and-wording discussion
Automations it can trigger
Actions that fire the moment a response comes in.
Send the winning concept and standout quotes to the marketing team in Slack
Log each session's themes to a campaign research doc in Notion
Post completed transcripts to your analytics pipeline via webhook
SOC 2 Type II and ISO 27001:2022 certified. Responses are encrypted in transit and at rest, and you own your data. View our Trust Center.
How this AI template works
Drop in the creative, tagline, value proposition, or campaign concept you want to test. The AI moderator shows it to each participant, captures unprompted first impressions, then probes the message takeaway, what's confusing or unbelievable, what's memorable, how it makes them feel about the brand, and whether it would make them act — comparing it to how competitors talk to them. Run it with real participants or generate synthetic responses, and get the themes synthesized across everyone.
Getting started
- 1
Add the ad, tagline, value prop, or campaign concept you want to test
- 2
Choose real participants or generate synthetic responses
- 3
Set the dimensions to probe — message takeaway, believability, action intent
- 4
Review synthesized themes and verbatims before you commit media spend
Template Details
- Agent Type
- Interviewer
- Category
- Marketing & brand research
- Industry
- SaaS / Tech
- Business outcome
- Strengthen your brand
- Job to be done
- Run focus groups
- Journey stage
- Discovery & research
- Replaces
- In-person focus groups
- Integrations
- Slack, Notion, Webhook
- Times Used
- 1,000+
What is a marketing focus group?
A marketing focus group gathers reactions from your target audience to marketing material — an ad, a tagline, a value proposition, or a full campaign concept — before you put real money behind it. The goal is to learn what people actually take away from the message: whether it's clear, believable, and memorable, how it makes them feel about the brand, and whether it would move them to act. Traditional marketing focus groups do this with a handful of recruited people in a room and a moderator, which is slow, expensive, and skewed by whoever talks loudest. This template runs the same probing conversation with each participant individually — adapting follow-ups to every answer — so you hear honest, unbiased reactions at scale and get synthesized themes in hours instead of weeks.
FAQ
Frequently Asked Questions
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