The AI Creative Brief That Gets the Real Vision Out of Your Client’s Head.
Static creative brief forms collect vague bullet points like “modern and clean.” Perspective replaces your PDF with an AI-powered creative brief conversation that asks follow-ups until vague becomes specific — target audience, tone, competitive context, and what success actually looks like. Your team gets intent, not guesswork.
Same Brief. Same Buzzwords. Same Revision Cycle.
See what changes when you replace your static creative brief template with an AI conversation that draws out the real vision before your team starts working.
The Static Creative Brief Form
- Clients fill out brief forms with vague phrases like “modern and clean” or “premium feel” — words that mean something different to every person on the project
- Creative teams start work based on assumptions, only to discover the client had a completely different vision — two rounds of revisions later
- No way to capture competitive context, audience nuance, or what success actually looks like in a dropdown menu or text box
- Kickoff calls burn 45 minutes re-asking questions the brief should have answered — or worse, they skip them and the project drifts
AI Creative Brief with Perspective
- Your AI creative brief captures the full picture — audience, tone, competitive references, brand constraints, and what “success” means — through a conversation that asks follow-ups when answers are vague
- “Modern and clean” becomes “minimal whitespace, sans-serif, like Stripe but warmer” — the AI asks for examples, clarifications, and references until the direction is specific enough to act on
- Captures who the audience is, what action they should take, what competitors are doing, and what the client has tried before — context that a form field can’t extract
- Your creative team gets a brief with the intent behind every requirement — so first drafts land closer and revision cycles shrink
Deploy Your AI Creative Brief in Minutes, Not Meetings
Three steps to replace your static creative brief template with an AI conversation that draws out what your client actually envisions.
Define What Your Team Needs to Start Right
Tell Perspective the questions that prevent rework — audience, tone, visual references, competitive landscape, brand constraints, and success criteria. It builds a creative brief AI that asks follow-ups when answers are too vague to act on. No flowcharts, no code.
Send Before Every Kickoff
Deploy via email, Slack, or embedded on your project intake page. Clients complete the creative brief conversation on their own time — with time to think and gather references instead of answering on the spot in a kickoff call.
Start Projects With Clarity, Not Guesswork
Your creative team gets a complete brief with specific direction — routed to Notion, HubSpot, or Slack. First drafts land closer. Revision cycles shrink. Kickoff calls become working sessions instead of interrogations.
Try the AI Creative Brief Yourself
This is a live AI conversation — the same experience your clients would have before a project kicks off. See how it turns vague direction into specific, actionable creative intent.
This is a live conversation, not a recording.
Your Client Just Wrote “Modern and Clean” in the Brief. Does Your Team Know What That Means?
Stop starting projects on assumptions. Give every client an AI creative brief conversation that captures their real vision — audience, tone, references, and what success looks like — so your first draft is the one that gets approved.
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