Customer Intelligence

Articles about customer intelligence

Why Your VOC Program Isn't Telling You the Full Story

Learn why traditional VOC programs often miss crucial customer insights and how to capture the complete customer story.

Avoiding The Lowest Common Denominator Trap

Surveys reduce customer insights to the lowest common denominator, stripping away context and depth. Discover why companies that rely on surveys may be missing the full picture.

The Hidden Advantage of Fastest-Growing Companies (And How to Get It)

Discover how the fastest-growing companies achieve superior customer understanding through unfiltered access to customer conversations, and learn how to implement this advantage in your organization.