Customer Insights & Research

Our latest research reveals a striking disconnect between how AI companies position their solutions and what actually drives buyer decisions.

Discover how leading startup founders are moving beyond intuition to adopt systematic, data-driven approaches for customer research that drive real product success.

Learn why great companies move beyond generic surveys to uncover deeper customer insights—and how to avoid the lowest common denominator trap in your decision-making.

Unlock the hidden advantage behind the fastest-growing companies—unfiltered customer understanding—and learn actionable steps to transform feedback into your next phase of growth.

Discover how leading SaaS teams achieve customer clarity, earn strategic influence, and drive growth by turning feedback into action with Perspective AI.

Traditional NPS surveys fail to capture the full customer experience in 2024. Learn why SaaS leaders are shifting to richer, conversational feedback to drive real growth.