---
title: 'eXp Realty''s AI Strategy: How the Cloud Brokerage Equips 80,000 Agents with AI'
date: '2026-07-06'
description: 'eXp Realty''s AI strategy treats artificial intelligence as the operating system of a brokerage with no brick-and-mortar offices to fall back on: roughly 83,000 agents run their businesses through a browser-based virtual campus, a 24/7 AI support agent named Luna, and an AI business copilot named Mira.'
keywords:
- exp realty ai
- exp realty technology
- cloud brokerage ai
- exp realty agent tools
author: Perspective AI Team
category: Intelligent Intake
slug: exp-realty-ai-strategy-cloud-brokerage-80000-agents-2026
excerpt: 'eXp Realty''s AI strategy treats artificial intelligence as the operating system of a brokerage with no brick-and-mortar offices to fall back on: roughly 83,000 agents run their businesses through a browser-based virtual campus, a 24/7 AI support agent named Luna, and an AI business copilot named Mira.'
image: "https://getperspective.agency/assets/bdd981bf-261a-461f-bccf-b8365b49cfef"
tags:
- exp realty technology
- industry
- exp realty ai
- product management
- customer research
lastModified: '2026-07-06'
definition: 'eXp Realty''s AI strategy treats artificial intelligence as the operating system of a brokerage with no brick-and-mortar offices to fall back on: roughly 83,000 agents run their businesses through a browser-based virtual campus, a 24/7 AI support agent named Luna, and an AI business copilot named Mira. Luna, launched in June 2023 and built on GPT-4, answers agent questions around the clock; Mira, launched in October 2025, connects to eXp''s proprietary systems so agents can check cap status, revenue-share progress, and payouts by voice or text. Behind the scenes, Doc AI reviews transaction documents and flags missing items before staff ever touch a file. The strategy is showing up in the numbers — eXp closed 2025 with $4.8 billion in revenue, up 4%, and guided 2026 adjusted EBITDA to $50–75 million largely on AI-driven efficiency — and in June 2026 parent company eXp World Holdings renamed itself AGNT, Inc. to make the agent-plus-AI thesis official. The one thing the stack still can''t tell an agent is why a lead reached out: motivation, timeline, and constraints still hide behind static forms, which is exactly the gap conversational intake platforms like Perspective AI close.'
faqs:
- question: What AI tools does eXp Realty give its agents?
  answer: eXp Realty provides agents with Luna, a GPT-4-powered support chatbot available 24/7; Mira, an AI business copilot launched in October 2025 that answers questions about cap status, revenue share, and payouts by voice or text; Doc AI for automated transaction-document review; and a choice of three CRMs — BoldTrail, Lofty, or Cloze — under its $85 monthly tech fee. Free AI training runs through the NeXt Agent AI Accelerator Series.
- question: How many agents does eXp Realty have?
  answer: eXp Realty ended 2025 with 83,060 agents worldwide, making it one of the largest brokerages on the planet by headcount. The count dipped about 2% year over year during 2025 as the overall U.S. agent population contracted, though quarterly numbers stabilized in the back half of the year. The May 2026 acquisition of NextHome added a franchise network alongside the core cloud brokerage.
- question: Does eXp Realty have physical offices?
  answer: 'eXp Realty operates without a network of traditional brick-and-mortar brokerage offices. Since 2009 the company has run as a cloud-based brokerage: agents work remotely and meet, train, and get support inside a virtual campus, hosted first on Virbela and since 2024 on the browser-based FrameVR platform at exp.world. This model is what pushed eXp to adopt AI support tools earlier than most competitors.'
- question: Why did eXp World Holdings change its name to AGNT, Inc.?
  answer: eXp World Holdings renamed itself AGNT, Inc. in June 2026 to center its identity on the real estate agent, completing a transformation that included moving its Nasdaq ticker to AGNT on May 8, 2026, acquiring the NextHome franchise network, and redomesticating from Delaware to Texas. The holding company now spans eXp Realty, NextHome, FrameVR, and SUCCESS Enterprises under one agent-focused platform.
- question: What is Mira, eXp Realty's AI assistant?
  answer: Mira is eXp Realty's proprietary AI business assistant, launched October 21, 2025, for residential agents in the U.S. and Canada. Agents interact with it by voice or text in English, French, or Spanish, and because it integrates with eXp's internal systems, it can report an agent's cap status, revenue-share progress, and upcoming payouts instantly. eXp's CTO describes it as a strategic copilot rather than a Q&A bot.
- question: How can agents capture the lead context that CRMs miss?
  answer: Agents capture missing lead context by replacing static intake forms with conversational AI that interviews each lead about motivation, timeline, financing, and constraints at the moment they reach out. A CRM records what a lead clicked; a conversational concierge learns why they're moving and what would stop them. Perspective AI's concierge runs these intake conversations 24/7 and hands agents a qualified summary instead of a bare contact record.
---

## TL;DR

eXp Realty's AI strategy treats artificial intelligence as the operating system of a brokerage with no brick-and-mortar offices to fall back on: roughly 83,000 agents run their businesses through a browser-based virtual campus, a 24/7 AI support agent named Luna, and an AI business copilot named Mira. Luna, launched in June 2023 and built on GPT-4, answers agent questions around the clock; Mira, launched in October 2025, connects to eXp's proprietary systems so agents can check cap status, revenue-share progress, and payouts by voice or text. Behind the scenes, Doc AI reviews transaction documents and flags missing items before staff ever touch a file. The strategy is showing up in the numbers — eXp closed 2025 with $4.8 billion in revenue, up 4%, and guided 2026 adjusted EBITDA to $50–75 million largely on AI-driven efficiency — and in June 2026 parent company eXp World Holdings renamed itself AGNT, Inc. to make the agent-plus-AI thesis official. The one thing the stack still can't tell an agent is *why* a lead reached out: motivation, timeline, and constraints still hide behind static forms, which is exactly the gap conversational intake platforms like Perspective AI close.

## What Is eXp Realty's AI Strategy?

eXp Realty's AI strategy is to replace the physical infrastructure of a traditional brokerage — offices, front desks, in-person support staff — with AI-powered systems that support agents around the clock, then reinvest the savings into agent-facing tools like the Mira copilot and Doc AI document review. Because eXp has operated as a fully cloud-based brokerage since its founding in 2009, AI is not a bolt-on innovation program; it is the substitute for square footage.

Founder Glenn Sanford has been explicit about the framing. "AI is not about replacing real estate professionals; it's about enhancing their abilities and the customer journey," he told HousingWire back in 2023 — and the company has since shipped against that thesis at a pace most brokerages haven't matched. That makes eXp a useful case study for any agent or team leader deciding which parts of the AI stack to adopt, the same way [Compass's AI strategy](/blog/compass-ai-strategy-4b-brokerage-modernizing-agent-workflows) is a useful study in workflow consolidation and [Keller Williams' AI strategy](/blog/keller-williams-ai-strategy-largest-real-estate-franchise-agent-productivity-2026) is one in franchise-scale enablement.

## The Cloud Brokerage Context: Why eXp Needs AI More Than Its Rivals

A brokerage with no offices needs AI more than its rivals because every function a branch office performs — answering questions, training, paperwork review, culture — has to be delivered digitally to tens of thousands of agents at once. eXp ended 2025 with 83,060 agents worldwide, and Q3 2025 alone saw those agents close 121,516 transactions worth $54.1 billion in volume, per the company's reported results.

The virtual infrastructure came first. eXp acquired the virtual-world platform Virbela in 2018 and ran its entire corporate campus — support desks, training rooms, town halls — inside it. In 2024 the company moved that campus to the lighter, browser-based FrameVR platform at exp.world, and [sold Virbela back to its founders](https://www.realestatenews.com/2024/12/26/exp-sells-off-virbela-but-its-not-quitting-the-metaverse) that November, according to Real Estate News. The lesson in that trade: eXp treats every layer of its stack, even its famous metaverse, as replaceable the moment something serves agents better.

AI slots into this model as the always-on staff a virtual brokerage can't hire. When your "office" is a browser tab open at 11pm in another time zone, the support desk has to be software.

## A Timeline of eXp Realty's AI and Technology Moves

eXp's AI build-out has been continuous rather than a single splashy launch, and the public record shows a clear progression from support automation to agent-facing intelligence.

| Year | Move | What it does |
|---|---|---|
| 2018 | Acquires Virbela | Virtual campus replaces physical offices |
| June 2023 | Launches Luna | GPT-4-powered 24/7 support chatbot for agents |
| 2024 | Moves campus to FrameVR; sells Virbela | Lighter browser-based virtual world at exp.world |
| July 2025 | CRM of Choice program | Agents pick BoldTrail, Lofty, or Cloze within the $85/month tech fee |
| Oct 2025 | Launches Mira + AI Accelerator training | AI business copilot tied to eXp's proprietary data, plus free agent AI training |
| 2025 | Doc AI and eXp Connect Hub | Automated document review and collaboration hub |
| May–June 2026 | Becomes AGNT, Inc.; acquires NextHome | Multi-model, AI-forward platform under one holding company |

## How Does eXp Use AI to Support 80,000+ Agents?

eXp supports its agent base with two named AI assistants — Luna for operational support and Mira for business intelligence — plus a free training pipeline to make sure agents actually use them.

### Luna: the 24/7 support agent

Luna is eXp's AI support chatbot, [launched in June 2023](https://www.globenewswire.com/en/news-release/2023/06/06/2683086/0/en/eXp-Realty-Leverages-the-Power-of-Artificial-Intelligence-to-Enhance-Agent-Support-Increase-Productivity.html) on ChatGPT and GPT-4, that answers agent questions 24/7 on everything from policies and procedures to setting up listings and generating reports. "Luna is our first step toward using AI to empower agents," Sanford said at launch — adding that the company built it "in direct response to our agent NPS feedback." That detail matters: eXp used feedback signal to decide what to build, a discipline most brokerages skip.

### Mira: the AI business copilot

Mira is an AI business assistant, [launched in October 2025](https://www.housingwire.com/articles/exp-realty-launches-ai-assistant-mira-ai-training-program/), that agents query by voice or text in English, French, or Spanish. Unlike a generic chatbot, Mira integrates with eXp's proprietary systems, so an agent can ask about their cap status, revenue-share progress, or upcoming payouts and get a real answer without logging into anything else. CTO Sumanth Kamath has described the vision as making Mira "the strategic co-pilot for every agent," and on its year-end earnings call management said Mira is being embedded directly into the My eXp platform alongside an app-store-style marketplace and expanded listing-intelligence tools.

### Training at scale

eXp pairs the tools with the NeXt Agent AI Accelerator Series, a free eight-week program featuring 11 AI trainers teaching agents to automate marketing, delegate busywork, and build consistent lead flow. Tooling without adoption is shelfware; eXp is unusually deliberate about closing that gap — a pattern worth copying whether you're at eXp or evaluating [AI tools for real estate agents](/blog/ai-tools-for-real-estate-agents-in-2026-10-options-compared-by-workflow) independently.

## How Does AI Run eXp's Back Office?

AI runs eXp's back office by reviewing transaction paperwork automatically: the company's Doc AI system performs an early accuracy check on submitted documents and flags what's missing before a human touches the file, which Sanford cited to investors as a driver of the company's improving efficiency. The company also launched eXp Connect Hub to centralize collaboration across its distributed workforce.

The financial story tracks the tooling story. eXp reported [Q3 2025 revenue of $1.3 billion, up 7% year over year](https://www.housingwire.com/articles/exp-world-holdings-reports-strong-q3-2025-revenue-growth-agent-retention-success/), closed the year at $4.8 billion, and guided 2026 to $4.85–5.15 billion in revenue with adjusted EBITDA of $50–75 million — with management telling investors that 2025's AI and platform investments should now translate into improved margins. New AI-infused programs like the FastCAP training series and the FastATTRACT recruiting pilot extend the same automation logic to growth.

Then came the name change. In June 2026, eXp World Holdings [completed its transformation into AGNT, Inc.](https://www.globenewswire.com/news-release/2026/06/11/3310692/0/en/eXp-World-Holdings-Inc-Completes-Transformation-to-AGNT-Inc.html), moving its ticker to AGNT, redomesticating to Texas, and folding the newly acquired NextHome franchise network in alongside eXp Realty, FrameVR, and SUCCESS Enterprises. A holding company renaming itself after the agent is about as clear a strategy statement as public markets get.

## What Does eXp Give Agents for Lead Generation?

For lead generation, eXp gives agents a choice of CRM rather than a mandate: the CRM of Choice program, launched July 1, 2025, lets every U.S., Canadian, and Puerto Rico agent pick BoldTrail (formerly kvCORE), Lofty, or Cloze, all covered by the standard $85 monthly tech fee. Each option bundles IDX websites, lead capture pages, and automated nurture campaigns — the standard toolkit we break down in our comparison of the [best real estate CRM software](/blog/best-real-estate-crm-software-2026-10-platforms-compared-by-lead-workflow).

The choice architecture is telling. Where [RE/MAX's AI strategy](/blog/remax-ai-strategy-140000-agent-network-ai-lead-capture-nurture-2026) standardizes lead capture across its network and [Zillow's AI strategy](/blog/zillow-ai-strategy-real-estate-search-leader-ai-powered-buyer-journeys-2026) owns the consumer search journey outright, eXp treats the lead stack as the agent's decision and focuses its own AI on operations. That respects agent independence — but it also means the quality of lead intake at eXp varies agent by agent, team by team.

## The Gap in Every Brokerage AI Stack: Why the Lead Reached Out

The gap in eXp's AI stack — and every brokerage's — is that no CRM, chatbot, or copilot can tell an agent why a lead reached out, what their timeline is, or what constraint is really driving the move. Luna knows eXp's policies. Mira knows an agent's cap status. BoldTrail knows a lead's click history. None of them know that the person who filled out the home-valuation form is relocating for a job in eight weeks, hasn't told their spouse they want to downsize, or is only selling if they can find acreage first.

That context is the difference between a contact and a client. Research published in Harvard Business Review found that firms contacting a web lead [within one hour were nearly seven times likelier to qualify it](https://hbr.org/2011/03/the-short-life-of-online-sales-leads) than those that waited even a second hour — but speed only pays if the follow-up conversation starts with real understanding. That's the case we make in detail in our guide to [real estate lead qualification and the speed-to-lead race](/blog/real-estate-lead-qualification-in-2026-winning-the-speed-to-lead-race), and it's why most [real estate chatbots fail](/blog/ai-chatbots-for-real-estate-why-most-fail-and-what-actually-works-in-2026): they answer at machine speed but qualify with a static script.

Conversational intake closes the gap. Instead of a form with four fields, an [AI concierge](/agents/concierge) engages every inbound lead in an actual conversation — at midnight, in the lead's own words — probing on motivation, timeline, financing, and the "it depends" answers a dropdown flattens. Perspective AI's [intelligent intake](/products/intelligent-intake) does exactly this: each lead gets interviewed the way a great inside sales agent would do it, and the agent receives a summary of who this person is and why now, not just a name and phone number. It's the same pattern that made Lemonade's conversational onboarding famous in insurance — a story we unpack in the [Lemonade conversational AI case study](/blog/lemonade-case-study-conversational-ai-insurance) — applied to the highest-stakes purchase most consumers ever make. Compare that with the tools in our rankings of [AI lead capture tools for real estate agents](/blog/best-ai-lead-capture-tools-real-estate-agents-2026-ranked) and [AI inside sales agents](/blog/ai-isa-real-estate-2026-can-ai-inside-sales-agent-qualify-leads), and the dividing line is consistent: capture is solved; understanding isn't.

There's a second, quieter use of the same capability: eXp built Luna because agent NPS feedback demanded it. Any brokerage or team can run that loop deliberately — use an [AI interviewer](/agents/interviewer) to ask hundreds of agents or past clients open-ended questions about what's broken, and get the why behind the score instead of the score alone.

## What Agents at Any Brokerage Can Copy From eXp's AI Playbook

Agents at any brokerage can copy eXp's AI playbook by automating the repeatable layers of their business in the same order eXp did — support first, intelligence second, intake last. Five moves stand out:

1. **Automate answers before you automate outreach.** Luna succeeded because it removed friction agents felt daily. Kill your own repetitive questions first.
2. **Put AI where your data lives.** Mira works because it reads eXp's real systems. A copilot disconnected from your transactions and pipeline is a toy.
3. **Train on a cadence, not a webinar.** eXp's eight-week Accelerator model beats one-off demos. Block recurring time to build AI skills.
4. **Keep the CRM swappable, but fix the intake layer.** Whatever CRM you run, the leads flowing into it deserve better than a static form — replace it with conversational intake so [lead nurturing](/blog/best-real-estate-lead-nurturing-software-2026-8-platforms-ranked-by-conversation-depth) starts from context, not guesswork.
5. **Interview, don't survey.** Before your next listing push, run discovery conversations with past sellers — our [conversational pre-listing playbook](/blog/how-to-win-more-listing-appointments-2026-conversational-pre-listing-playbook) shows how the why-behind-the-move wins appointments.

## Frequently Asked Questions

### What AI tools does eXp Realty give its agents?

eXp Realty provides agents with Luna, a GPT-4-powered support chatbot available 24/7; Mira, an AI business copilot launched in October 2025 that answers questions about cap status, revenue share, and payouts by voice or text; Doc AI for automated transaction-document review; and a choice of three CRMs — BoldTrail, Lofty, or Cloze — under its $85 monthly tech fee. Free AI training runs through the NeXt Agent AI Accelerator Series.

### How many agents does eXp Realty have?

eXp Realty ended 2025 with 83,060 agents worldwide, making it one of the largest brokerages on the planet by headcount. The count dipped about 2% year over year during 2025 as the overall U.S. agent population contracted, though quarterly numbers stabilized in the back half of the year. The May 2026 acquisition of NextHome added a franchise network alongside the core cloud brokerage.

### Does eXp Realty have physical offices?

eXp Realty operates without a network of traditional brick-and-mortar brokerage offices. Since 2009 the company has run as a cloud-based brokerage: agents work remotely and meet, train, and get support inside a virtual campus, hosted first on Virbela and since 2024 on the browser-based FrameVR platform at exp.world. This model is what pushed eXp to adopt AI support tools earlier than most competitors.

### Why did eXp World Holdings change its name to AGNT, Inc.?

eXp World Holdings renamed itself AGNT, Inc. in June 2026 to center its identity on the real estate agent, completing a transformation that included moving its Nasdaq ticker to AGNT on May 8, 2026, acquiring the NextHome franchise network, and redomesticating from Delaware to Texas. The holding company now spans eXp Realty, NextHome, FrameVR, and SUCCESS Enterprises under one agent-focused platform.

### What is Mira, eXp Realty's AI assistant?

Mira is eXp Realty's proprietary AI business assistant, launched October 21, 2025, for residential agents in the U.S. and Canada. Agents interact with it by voice or text in English, French, or Spanish, and because it integrates with eXp's internal systems, it can report an agent's cap status, revenue-share progress, and upcoming payouts instantly. eXp's CTO describes it as a strategic copilot rather than a Q&A bot.

### How can agents capture the lead context that CRMs miss?

Agents capture missing lead context by replacing static intake forms with conversational AI that interviews each lead about motivation, timeline, financing, and constraints at the moment they reach out. A CRM records what a lead clicked; a conversational concierge learns why they're moving and what would stop them. Perspective AI's concierge runs these intake conversations 24/7 and hands agents a qualified summary instead of a bare contact record.

## Conclusion: The Cloud Brokerage Thesis, Finished by Conversation

eXp Realty's AI strategy proves that a brokerage can replace buildings with software — Luna replaced the support desk, Mira is replacing the back-office login maze, Doc AI is replacing manual file review, and the market has responded with $4.8 billion in 2025 revenue and a holding company literally renamed for the agent. Alongside the [Redfin](/blog/redfin-ai-strategy-tech-forward-brokerage-agents-ai-buyer-experience-2026) and Compass playbooks, it's one of the clearest demonstrations that AI adoption is now a brokerage-level competitive weapon.

But every layer eXp automated faces inward, toward the agent and the operation. The first conversation with a new lead — the moment that decides whether a $54 billion quarterly pipeline gets qualified context or four form fields — is still wide open at eXp and everywhere else. That's the layer Perspective AI owns: an AI concierge that interviews every lead the moment they raise their hand, captures the why behind the move, and delivers it to the agent before the first callback. [Create your first lead-intake interview](/research/new) in minutes and turn form-fillers into understood clients.